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The 6 Rules of Being Creative in a Business Environment

/ Ben Fuller / Leave a comment

(Originally posted on www.GangreneSymposium.com)

Being a creative in a Business environment involves a lot of presenting and selling creative execution to clients that do not have strong creative backgrounds. As part of that, there comes some stead-fast rules that are important to keep in mind. These rules are designed to make the process simpler and more intuitive for the client, and therefore are fairly straightforward themselves. The main goal, always, is to hide the complexity of executing creativity behind the big emerald curtain and make the experience as rewarding as possible for the clients.

So, without further ado, may I present to you: The 6 Rules of Being Creative in a Business Environment. Continue reading →

10 Twitterable Short Stories in 140 Characters or Less – Part 5

/ Ben Fuller / Leave a comment

I have an uneasy relationship with Twitter. In effect, no one actually pays attention to me there. In response I started posting random bits of dialogue and descriptive text. I am now on my fifth installment of 10 snippets. The previous four can be found here, here, here, and here.

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The Top Five Reasons Soccer (Futbol) Is The Most Popular Sport In The World

/ Ben Fuller / Leave a comment

I totally believe that there is a 14 year old kid with glasses and a beaten up copy of the Global Almanac of Soccer that can name year, game, minute and player goal of any World Cup goal for the last 50 years off the top of his head.

As Americans, we always seem to be blindsided every four years by the amazingly over the top response to the World Cup that happens everywhere else in the world but here. We forget that our little corner of the world does not set the standard in insane crazy sports fandom for the rest of humanity.

Have you ever wondered why, then, Soccer is the most popular sport in the world? Wonder no more, I have taken the time (all of approximately 5 minutes) to explain it to you below. Continue reading →

Short Story: Lost September

/ Ben Fuller / Leave a comment

(I wrote this back in late ’01 and early ’02.)

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Her name was Michelle and he loved her.

Continue reading →

6 Key Tactics To Managing Creatives In Real Life

/ Ben Fuller / Leave a comment

I am probably not gaining many new friends by making fun of all of the sunshine and rainbows memes about creatives that are flooding the internet these days, but I seriously cannot stop. That is why in this installment we look at the best ways to manage creatives in real life.

Following in the giant-ish footsteps of The 7 Real Signs of Creative Peoples and 8 Business Adages For Better Businessing, may I present to you: 6 Key Tactics To Managing Creatives In Real Life. Continue reading →

10 Character Snippets in 140 Characters or Less – Part 4

/ Ben Fuller / 1 Comment

Since no one actually pays attention to me on Twitter, I started posting Random Snippets of Dialogue from stories that I will never write. That morphed a bit over that initial 10 posts to something slightly more interesting to me – Twitter-sized character studies. In effect, short stories of 140 characters or less. This is the fourth bunch of 10 that I have posted so far.

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Continue reading →

8 Business Adages For Better Businessing

/ Ben Fuller / 2 Comments

I have a bad habit of summing up complex professional situations with made up on the spot business adages that we all then groan about. In an effort to keep track of those sayings and create easy and semi-empty content for my blog so that I have something to post to my different social networks (especially LinkedIn – because that is the biggest pain in the butt of them all to manage), I thought it would be fun to post some of them here.

So, without further ado, and in the spirit of The 7 Real Signs of Creative Peoples, may I present to you, 8 Business Adages For Better Businessing. Continue reading →

10 Short Stories in 140 Characters or Less – Part 3

/ Ben Fuller / 1 Comment

Since no one actually pays attention to me on Twitter, I started posting Random Snippets of Dialogue from stories that I will never write. That morphed a bit over that initial 10 posts to something slightly more interesting to me – Twitter-sized character studies. In effect, short stories of 140 characters or less. This is the third bunch of 10 that I have posted so far. Continue reading →

10 Short Stories in 140 Characters or Less – Part 2

/ Ben Fuller / 2 Comments

Since no one actually pays attention to me on Twitter, I started posting Random Snippets of Dialogue from stories that I will never write. That morphed a bit over that initial 10 posts to something slightly more interesting to me – Twitter-sized character studies. In effect, short stories of 140 characters or less.

This is the second bunch of Random Snippets, but the first bunch of Short Stories. 

Continue reading →

The 7 Real Signs of Creative Peoples

/ Ben Fuller / 5 Comments

I have long wanted to wade into the deep and murky waters of Internet Meme List Making. Working in an actual creative industry for what I like to define as a Creative Agency, the recent rash of lists on what defines a creative person really jumped out at me, and I decided to dive in head first. It also gave me the chance to test out Getty Images new policy of letting blogs embed their images for free for non financial purposes, which I think is a very cool initiative on their part.

So, without further ado, may I present to you, based on my experience working in Advertising/Marketing (and considering myself a partial creative as well), the Top 7 Signs that define a real and truly creative person.

Continue reading →