(Originally posted on www.GangreneSymposium.com)

Being a creative in a Business environment involves a lot of presenting and selling creative execution to clients that do not have strong creative backgrounds. As part of that, there comes some stead-fast rules that are important to keep in mind. These rules are designed to make the process simpler and more intuitive for the client, and therefore are fairly straightforward themselves. The main goal, always, is to hide the complexity of executing creativity behind the big emerald curtain and make the experience as rewarding as possible for the clients.

So, without further ado, may I present to you: The 6 Rules of Being Creative in a Business Environment. Continue reading →